About Me
I believe that meaningful access to users and evidence-based design is critical for business and product success. I enjoy solving complex design challenges and seeing people’s lives improve as a result of the changes to their work or environment.
Design philosophy
Begin And End With People
Learn from people and deliver products that are centred around their needs to inform the right decisions. Customer insights help deliver better outcomes.
Feedback Is Fuel
Use qualitative and quantitative feedback from user testing and critiques to make informed, data-driven design decisions that deliver the right experience.
Less But Better
Start small and focus; work in design sprints to prioritise team efforts, iterate effectively and create experiences that address specific users’ needs.
Objective Not Subjective
Just because you like it, it doesn’t mean it works: use evidence not personal preference to deliver user experiences and drive success.